Keen Beverage works directly with suppliers, distilleries, wineries, and breweries to bring their brands to distributors across the United States. With over 27 years of experience navigating one of the most challenging industries—where every state has different laws and distributors often carry more brands than they need—Keen Beverage provides a clear pathway for getting products in front of the right buyers. The firm has developed a comprehensive database of licensed distributors in the country, organized by house type (spirits, beer, or wine and spirits), allowing immediate and targeted access. Using this data, Keen Beverage creates a professional HTML advertisement highlighting each client’s story, awards, social media presence, product line, and pricing. This digital campaign is then pushed to distributors nationwide through a secure cloud-based platform.
Distributors are invited to review the materials and request product samples. This serves as an effective qualifier for identifying distributors with a genuine interest, based off the information they received. Based on the amount of sample kits available, this is combined with the client’s specific states, and Keen's recommendations, creating the first round of samples. The samples are then shipped from the supplier to the distributor.
Once samples are delivered, Keen Beverage actively follows up, and pushes forward, to secure orders. Upon receiving a purchase order, the firm utilizes its federal and state licenses to facilitate the transaction, ensuring smooth logistics from supplier dock to the distributor’s warehouse. All compliance requirements and invoicing are handled internally, streamlining the process and allowing brands to focus on growth while Keen Beverage manages the details of distribution.