Keen Beverage also specializes in targeted email marketing campaigns designed specifically for restaurants, bars, and liquor stores across the United States. In a crowed industry where buyers are inundated with information and competing priorities, our campaigns cut through the noise by reaching decision makers directly. With access to thousands of private email addresses of key retail buyers, we deliver customized messages that showcase your brands' story, products, and promotions, in a clear, profession format. Email marketing remains one of the most effective tools in the in the alcohol beverage industry, empowering retailers to engage with your brand on their own time, reviewing offerings at their convenience, and respond with immediate interest. The results provide powerful insights that help refine strategy and strengthen connections. By leveraging this direct line to retail buyers, Keen Beverage ensures that your brand stands out in a highly competitive marketplace.
Distributors of alcohol beverages face an overwhelming breadth of SKUs—brands, styles, pack sizes, seasonal/hybrid products—that no single retailer could feasibly keep track of nor see in full. Email marketing campaigns are a powerful tool to bridge that gap: they allow distributors to showcase new or under‐recognized products directly to retailers, highlighting what’s newly in stock, what’s being promoted, and what might have gone unnoticed. This not only helps retailers discover opportunities they otherwise might have missed, but also aids distributors in driving demand for slower‐moving inventory. For example, in the Alcohol Brands category, one case study showed a major bev‐alc brand achieved open rates higher than the industry standard by sending co-branded, locally customized emails through its distributor network.