
I'm Up, They See Me, I'm Down...
Brian Pearson's expertise spans to every corner of the beverage industry. Over the corse of his career, Pearson has worked hands-on with manfacturing, raw goods identification and procurement, brand development, and product formulation, in addition to graphic and website design. His experience extends into sales, wholesale distribution, and chain distribution, as well as the complex logistics of importing and exporting beverage alcohol. This breadth of knowledge makes Pearson a true turnkey resource, someone who can guide a product seamlessly from a concept, to the shelf, with a deep understanding of each stage in the process. His hands on guidance is instrumental in streamlining cost effective brands, and marketing, in a competitive alcohol beverage industry
Brian Pearson began his professional journey in the liquor industry more than 27 years ago, following an honorable discharge from the United States Marine Corps. With the discipline, resilience, and problem-solving mindset that military service had instilled in him, Pearson entered a field that was notoriously difficult to navigate and even more difficult to succeed in. At 23 years old, he took a bold risk by commercializing a niche product that was virtually unknown to the mainstream market. This first endeavor proved to be a trial by fire. Manufacturing hurdles, distribution bottlenecks, and the complex landscape of federal and state legalization presented one obstacle after another. Each challenge tested his determination, but instead of breaking under the pressure, Pearson transformed these setbacks into lessons that would serve as the foundation for a lifelong career.
Pearson continued to pushed the product forward, and built a deep understanding of how the alcohol beverage industries truly operates behind the scenes. He learned to anticipate problems before they arose, to negotiate with both suppliers and distributors, and to adapt quickly to an ever-changing marketplace. This early experience—marked by constant trial, error, and recalibration—sharpened his skills and gave him a knowledge base that many in the industry take decades to acquire.
Pearson is set apart, by his ability to merge practical experience with forward-thinking innovation. While many industry veterans become rigid in their ways, he has remained adaptable, always searching for new opportunities and emerging trends. This flexibility has allowed him to help countless entrepreneurs bring exciting new concepts to market, often giving smaller players the ability to compete with larger, well-established brands. His leadership has lowered the barrier to entry for many who otherwise would have struggled to gain a foothold in the complex beverage industry.
Today, Pearson continues to act as a mentor, innovator, and market strategist. The platform he has built over nearly three decades serves as both a resource and a springboard for future growth—not only for his own endeavors but also for the clients and brands that place their trust in him. His legacy is one of persistence, problem-solving, and empowerment, proving that with vision, discipline, and the right guidance, even the most difficult industries can be navigated successfully.
INDUSTRY RESOURCES

TAX AND TRADE BUREAU
ABOUT TTB
The Alcohol and Tobacco Tax and Trade Bureau (TTB) is a bureau under the Department of the Treasury. We employ staff across the country, including our Headquarters Offices in Washington, D.C., and the National Revenue Center in Cincinnati, Ohio.
Our staff are highly educated and technically trained; more than half are analysts, chemists, investigators and auditors. In addition, a large number of employees serve as financial, legal, information management, and computer specialists. See how we are organized.

NATIONAL ALCOHOL BEVERAGE CONTROL ASSOCIATION
ABOUT NABCA
Founded in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders.
Headquartered in the Washington, D.C. area, NABCA serves its members by providing research, analytics and alcohol regulatory information, and acts as liaison to federal, state and local governments, research groups, public health associations, the media and other organizations impacting alcohol policy.
Management of NABCA is vested in its Board of Directors with one director from each of the voting member Control Jurisdictions and a Chairman elected by the Board annually. Day-to-day administration is the responsibility of a full-time President & CEO and staff.

WINE AND SPIRITS WHOLESALERS OF AMERICA
ABOUT WSWA
The Wine & Spirits Wholesalers of America (WSWA) is the national trade association representing the wholesale tier of the wine and spirits industry. It is dedicated to advancing the interests and independence of wholesale distributors and brokers of wine and spirits.
Founded in 1943, WSWA has over 350 member companies in 50 states and the District of Columbia, and its members distribute more than 80 percent of all wines and spirits sold at wholesale in the United States.
Headquartered in Washington, D.C., WSWA provides its members with representation before Congress, executive agencies, regulatory bodies, courts, and other alcohol beverage industry organizations. In addition, WSWA offers a wide range of services in the areas of public affairs, education and social responsibility, as well as valuable cost-saving programs.
DISTILLED SPIRITS COUNCIL OF THE UNITED STATES
ABOUT DSCUS
The Distilled Spirits Council is the leading voice and advocate for distilled spirits in the United States.
Representing the leading producers and marketers of distilled spirits, the Council:
- Advocates on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels.
- Promotes the distilled spirits sector, raising awareness and opening markets in the United States and around the globe.
- Encourages responsible and moderate consumption of distilled spirits as part of a healthy adult lifestyle based on evidence-based research and policy.