In an era saturated with digital noise, direct mail remains one of the highest-impact ways to move both consumers and retail decision-makers to action—and our beverage-industry database makes every piece count. Studies show that direct mail campaigns generate average response rates around 4-5%—far higher than email—and deliver constant returns. For retailers and on-premise accounts, it’s not just about direct purchase—it’s about influencing consideration, sparking trial, and building lasting relationships. Over 70% of consumers say they prefer receiving offers via mail; more than half have made purchases after getting a direct mail piece. With our strong network of U.S. bars, liquor stores, and restaurants—segmented by state, city, business type, and license status—each direct mail campaign can be laser-targeted. That means lower waste, higher relevance, and easier ROI. Send the right message to the right door—and get measurable lift in visibility, trials, and orders.
Direct mail offers a unique advantage in the alcohol beverage industry by bridging the gap between wholesalers, their sales teams, and retail decision-makers. Sales reps often juggle a wide portfolio of products, making it difficult to spotlight every brand or new line extension during limited in-person meetings. Direct mail campaigns strategically landing in retail accounts augment these efforts by putting product information directly in the hands of the buyer. This not only empowers retailers to become more aware of the full range of brands a wholesaler carries, but also equips them to ask informed questions and initiate conversations with their reps. When a retailer shows interest in a product featured in a direct mail piece, it creates an easier pathway for the sales rep to sell in that brand, accelerating adoption and driving stronger placements across the portfolio.