Direct Retail Mail - In an era saturated with digital noise, direct mail remains one of the highest-impact ways to move both consumers and retail decision-makers to action—and our beverage-industry database makes every piece count. Studies show that direct mail campaigns generate average response rates around 4-5%—far higher than email—and deliver constant returns. For retailers and on-premise accounts, it’s not just about direct purchase—it’s about influencing consideration, sparking trial, and building lasting relationships. Over 70% of consumers say they prefer receiving offers via mail; more than half have made purchases after getting a direct mail piece. With our strong network of U.S. bars, liquor stores, and restaurants—segmented by state, city, business type, and license status—each direct mail campaign can be laser-targeted. That means lower waste, higher relevance, and easier ROI. Send the right message to the right door—and get measurable lift in visibility, trials, and orders.
Direct Mail offers a unique advantage in the alcohol beverage industry by bridging the gap between wholesalers, their sales teams, and retail decision-makers. Sales reps often juggle a wide portfolio of products, making it difficult to spotlight every brand or new line extension during limited in-person meetings. Direct mail campaigns strategically landing in retail accounts augment these efforts by putting product information directly in the hands of the buyer. This not only empowers retailers to become more aware of the full range of brands a wholesaler carries, but also equips them to ask informed questions and initiate conversations with their reps. When a retailer shows interest in a product featured in a direct mail piece, it creates an easier pathway for the sales rep to sell in that brand, accelerating adoption and driving stronger placements across the portfolio.
Direct Retail Email - Keen Beverage also specializes in targeted email marketing campaigns that are typically pushed out, when the postcards start landing. These are specifically designed digital pieces, for restaurants, bars, and liquor stores, across the United States. In a crowed industry where buyers are inundated with information and competing priorities, our campaigns cut through the noise by reaching decision makers directly. With access to thousands of private email addresses of key retail buyers, we deliver customized messages that showcase your brands' story, products, and promotions, in a clear, profession format. Email marketing remains one of the most effective tools in the in the alcohol beverage industry, empowering retailers to engage with your brand on their own time, reviewing offerings at their convenience, and respond with immediate interest. The results provide powerful insights that help refine strategy and strengthen connections. By leveraging this direct line to retail buyers, Keen Beverage ensures that your brand stands out in a highly competitive marketplace.
Distributors of alcohol beverages face an overwhelming breadth of SKUs—brands, styles, pack sizes, seasonal/hybrid products—that no single retailer could feasibly keep track of nor see in full. Email marketing campaigns are a powerful tool to bridge that gap: they allow distributors to showcase new or under‐recognized products directly to retailers, highlighting what’s newly in stock, what’s being promoted, and what might have gone unnoticed. This not only helps retailers discover opportunities they otherwise might have missed, but also aids distributors in driving demand for slower‐moving inventory. For example, in the Alcohol Brands category, one case study showed a major bev‐alc brand achieved open rates higher than the industry standard by sending co-branded, locally customized emails through its distributor network.
Social Media Support - Keen Beverage does not directly manage clients’ social media accounts; however, we actively guide our clients in using their existing platforms to achieve meaningful results. Through post-creation guidance and geofenced marketing strategies, we help brands target their audiences with precision. Consumers represent an abstract and massive group spread across a wide geography, so the key is to focus marketing dollars where they truly count. Our approach emphasizes spending a small, intentional amount of money to circulate posts within tightly defined geographic zones — for example, within 15 miles of high-priority “Type A” liquor stores known for strong foot traffic. By helping clients navigate platform tools, drop-down targeting options, and budget adjustments, we ensure their marketing spend is strategically focused — turning broad consumer outreach into measurable local engagement.