A Full Service Alcohol Beverage Firm
Keen Beverage is a full-service beverage firm, dedicated to guiding brands from concept to consumers, with complete turnkey solutions. Our expertise spans every stage of the process, including beverage development and formulation, federal and state compliance, brand creation, direct retail marketing campaigns, and strategic market positioning. We go beyond the lab and the label by sourcing and procuring raw goods, ensuring supply chain stability, and building out tailored sales and distribution strategies that open doors at every level of the industry. With a continually expanding network of partners, distributors, and key buyers, Keen is uniquely positioned to accelerate growth and help new and established brands alike break into the marketplace. Whether it's navigating regulations, innovating with formulations, or managing the path form production to the shelf, Keen Beverage delivers 27 years of three tier expertise and infrastructure.
YEARS OF ALCOHOL BEVERAGE EXPERIENCE
PRESENT YOUR BRANDS TO ALL 50 STATES
27 Years Of Alcohol Beverage Experience in the Three Tier System
Keen Beverage works directly with suppliers, distilleries, wineries, and breweries to bring their brands to distributors across the United States. With over 27 years of experience navigating one of the most challenging industries—where every state has different laws and distributors often carry more brands than they need—Keen Beverage provides a clear pathway for getting products in front of the right buyers. The firm has developed a comprehensive database of all licensed distributors in the country, organized by house type (spirits, beer, or wine and spirits), allowing immediate and targeted access. Using this data, Keen Beverage creates a professional HTML advertisement highlighting each client’s story, awards, social media presence, product line, and pricing. This digital campaign is then distributed to more than a thousand distributors nationwide through a secure cloud-based platform. Distributors are invited to review the materials and request product samples directly, which are shipped from the supplier to the distributor. Once samples are delivered, Keen Beverage actively follows up to secure orders. Upon receiving a purchase order, Keen Beverage utilizes its federal and state licenses to facilitate the transaction, ensuring smooth logistics from supplier dock to distributor warehouse. All compliance requirements and invoicing are handled internally, streamlining the process and allowing brands to focus on growth while Keen Beverage manages the details of distribution.
