Supplier Distribution Services In The Three Tier System

Keen Beverage works directly with suppliers, distilleries, wineries, and breweries to push their brands to distributors across the United States. With over 27 years of experience navigating one of the most challenging industries—where every state has different laws, and distributors often carry more brands than they need—Keen Beverage provides a clear pathway for getting products in front of the right buyers. The firm has developed a comprehensive database of all licensed distributors in the country, organized by house type (spirits, beer, or wine and spirits), allowing immediate and targeted access. Using this data, Keen Beverage creates professional HTML advertisements, along with a landing page in the Keen Catalog, highlighting each client’s story, awards, social media presence, product line, and pricing. This digital campaign is then pushed to distributors nationwide, through a secure cloud-based platform. Distributors are invited to review the materials, and request product samples, which are shipped from the supplier, directly to the distributor. Once samples are delivered, Keen Beverage actively follows up to secure purchase orders. Upon receiving a purchase order, Keen Beverage utilizes its federal and state licenses, to facilitate the transaction, ensuring smooth logistics from supplier dock to distributor warehouse. All compliance requirements and invoicing are handled internally, streamlining the process, and allowing brands to focus on growth while Keen Beverage manages the details of distribution.