Today is a digital-first marketplace, and the numbers speak for themselves: approximately 73% of businesses actively invest in web design or refresh existing sites. Nearly 94% of first impressions about a business are formed based on website design alone, and around 75% of users judge a company’s credibility by the look and feel of its site. The traffic landscape is also telling: in 2024 more than 67% of all website visits came from mobile devices, underlining the need for mobile-optimized, responsive designs. And when it comes to performance, small to mid-sized business websites are seeing real traction – for example, nearly 46% of U.S. sites report monthly visitor counts between 1,000 and 15,000. Altogether, these statistics highlight that a well-designed, updated website is not just an option—it’s a critical asset for credibility, engagement, discoverability and growth.
At Keen Beverage, we help our clients take their online presence to the next level through professional website design, development, and ongoing maintenance. Whether we’re building a site from the ground up or enhancing an existing one, our focus is on clarity, organization, and fresh presentation. Many of our clients come to us for what we call website cleanup—a process where the foundation is already in place, but we step in to refine, update, and optimize. That might include modernizing images, refreshing content, aligning colors and branding, and improving overall usability and flow. Our preferred platform is WordPress, valued for its flexibility, user-friendly interface, and powerful customization options that allow businesses to grow without limitation. Still, we work comfortably across multiple platforms, evaluating each project individually to determine the most effective path forward. In every case, our goal is to ensure your digital space reflects the same professionalism, energy, and direction as your brand itself.
In today’s modern alcohol beverage industry, a website is far more than an online brochure—it’s the central hub of a brand’s identity, storytelling, and sales strategy. With distributors, retailers, and consumers all turning to digital platforms for discovery and engagement, maintaining a professional and dynamic website is essential. From showcasing current product lines and seasonal releases to integrating distributor tools, event calendars, or compliance details, a well-structured site becomes a vital communication and marketing asset. The firm helps clients leverage their websites as living, evolving extensions of their brands—built to highlight craftsmanship, tell unique stories, and drive meaningful connections. Whether it’s a boutique distillery, an established distributor, or an emerging ready-to-drink brand, we ensure each digital presence is positioned to compete, engage, and grow in the fast-moving beverage landscape.